History
A Century of Progress was organized as an Illinois nonprofit corporation in January 1928 for the purpose of planning and hosting a World's Fair in Chicago in 1934. The site selected was new parkland being created along the Lake Michigan shoreline between 12th and 39th streets in Near South Side, Chicago. Held on a 427 acre (1.7 km²) portion of Burnham Park the Century of Progress opened on May 27, 1933. The fair was opened when the lights were automatically activated when light from the rays of the star Arcturus was detected. The star was chosen as its light had started its journey at about the time of the previous Chicago world's fair—the World's Columbian Exposition—in 1893.The rays were focused on photo-electric cells in a series of astronomical observatories and then transformed into electrical energy which was transmitted to Chicago.
Exhibits
The fair buildings were multi-colored, to create a "Rainbow City" as opposed to the "White City" of the World's Columbian Exposition. The buildings generally had a Moderne design to them in contrast to the neoclassical themes used at the 1893 fair. One of the more famous aspects of the fair were the performances of fan dancer Sally Rand. Other popular exhibits were the various auto manufacturers, the Midway (filled with nightclubs such as the Old Morocco, where future stars Judy Garland, The Cook Family Singers, and The Andrews Sistersperformed), and a recreation of important scenes from Chicago's history. The fair also contained exhibits that would seem shocking to modern audiences, including offensive portrayals of African-Americans, a "Midget City" complete with "sixty Lilliputians",and an exhibition of incubators containing real babies,
One of the highlights of the 1933 World's Fair was the arrival of the German airship Graf Zeppelin on October 26, 1933. After circling Lake Michigan near the exposition for two hours, CommanderHugo Eckener landed the 776-foot airship at the nearby Curtiss-Wright Airport in Glenview. It remained on the ground for twenty-five minutes (from 1 to 1:25 pm)[5] then took off ahead of an approaching weather front bound for Akron, Ohio. For some Chicagoans, however, the appearance of the Graf Zeppelin over their fair city was not a welcome sight, as the airship had become a prominent reminder of the ascendancy of Adolf Hitler to power earlier that same year. This triggered dissension in the days following its visit, particularly within the city's large German-American population.
The "dream cars" which American automobile manufacturers exhibited at the fair includedCadillac's introduction of its V-16 limousine; Nash's exhibit had a variation on the vertical (i.e.,paternoster) parking garage—all the cars were new Nashes; Lincoln presented its rear-engined "concept car" precursor to the Lincoln-Zephyr, which went on the market in 1936 with a front engine; Pierce-Arrow presented its modernistic Pierce Silver Arrow for which it used the byline "Suddenly it's 1940!" But it was Packard which won the best of show.
One interesting and enduring exhibit was the 1933 Homes of Tomorrow Exhibition that demonstrated modern home convenience and creative practical new building materials and techniques with twelve model homes sponsored by several corporations affiliated with home decor and construction. Marine artist Hilda Goldblatt Gorenstein (Hilgos) painted twelve murals for the Navy's exhibit in the Federal Building for the fair. The frieze was composed of twelve murals depicting the influence of sea power on America, beginning with the settlement of Jamestown in 1607 when sea power first reached America and carrying through World War I.
The first Major League Baseball All-Star Game was held at Comiskey Park (home of the Chicago White Sox) in conjunction with the fair.
In May 1934 the Union Pacific Railroad exhibited its first streamlined train, the M-10000, and the Burlington Route its famous Zephyr, which made a record-breaking dawn-to-dusk run from Denver, Colorado, to Chicago in 13 hours and 5 minutes. To cap its record-breaking speed run, the Zephyrarrived dramatically on-stage at the fair's "Wings of a Century" transportation pageant. The two trains launched an era of industrial streamlining.
Both trains later went into successful revenue service, the Union Pacific's as the City of Salina, and the Burlington Zephyr as the first Pioneer Zephyr. The Zephyr is now on exhibit at Chicago's Museum of Science and Industry.
Frank Buck furnished a wild animal exhibit, Frank Buck’s Jungle Camp. Over two million people visited Buck’s reproduction of the camp he and his native assistants lived in while collecting animals in Asia. After the fair closed, Buck moved the camp to a compound Buck created at Amityville, Long Island
Success
Originally, the fair was scheduled only to run until November 12, 1933, but it was so successful that it was opened again to run from May 26 to October 31, 1934. The fair was financed through the sale of memberships, which allowed purchases of a certain number of admissions once the park was open. More than $800,000 was raised in this manner as the country came out of the Great Depression. A $10 million bondwas issued on October 28, 1929, the day before the stock market crashed. By the time the fair closed in 1933, half of these notes had been retired, with the entire debt paid by the time the fair closed in 1934. For the first time in American history, an international fair had paid for itself. In its two years, it had attracted 48,769,227 visitors. According to James Truslow Adams's Dictionary of American History, during the 170 days beginning May 27, 1933, there were 22,565,859 paid admissions; during the 163 days beginning May 26, 1934, there were 16,486,377; a total of 39,052,236.
Legacy
Much of the fair site is now home to Northerly Island park (since the closing of Meigs Field) and McCormick Place. A column from the ruins of a Roman temple in Ostia given to Chicago by the Italian government to honor General Italo Balbo's 1933 trans-Atlantic flight still stands near Soldier Field. The city added a red star to its flag in 1933 to commemorate the Century of Progress Exposition (at the time, it was the third star – the City added a fourth star in 1939).
The Polish Museum of America possesses the painting of "Pulaski at Savannah" by Stanisław Kaczor Batowski, which was exhibited at the Century of Progress fair and where it won first place. After the close of the fair, the painting went on display at The Art Institute of Chicagowhere it was unveiled by Eleanor Roosevelt on July 10, 1934. The painting was on display at the Art Institute until its purchase by the Polish Women's Alliance on the museum's behalf.
The U.S. Post Office Department issued a special fifty-cent Air Mail postage stamp, (C-18) to commemorate the visit of the German airship depicting (l to r) the Federal Building in Chicago, the Graf Zeppelin in flight, and its home hangar in Friedrichshafen, Germany. This stamp is informally known as the Baby Zep to distinguish it from the much more valuable 1930 Zeppelin issues (C13–15). Separate from this issue, for the Fair the Post Office also printed 1 and 3 cent commemorative postage stamps, showing respectively Fort Dearborn and the modernistic Federal Building. These were also printed in separate souvenir sheets as imperforated blocks of 25 (catalog listings 728–31). In 1935 the sheets were reprinted (Scott 766-67).
Resources
A collection of materials including images is held by the Ryerson & Burnham Libraries at the Art Institute of Chicago. The Century of Progress Collection includes photographs, guidebooks, brochures, maps, architectural drawings, and souvenir items.
Posted in: World Fairs
